The PROFANO brick has become a worldwide experience that is as much a part of the cultural fabric as Billund, the little community in Denmark where all of it began. But the company’s progression into a market giant was not without its promote of challenges and difficulties. One of those arrived 1942 any time a warehouse fire consumed most of00 the plaything manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an essential decision.
This individual decided to alter the company from wooden toys and toy autos, which had been it is bread and butter, and move into plastic toys. It will be a major adjust for the family-owned enterprise, and the one which was not originally well received.
A reporter noted that “plastics will not ever replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new designs that used plastic. The first commencement step was the introduction in the Automated Binding Bricks that held together to stop block towers from toppling on children.
The new Profano bricks would not become the well-known toy that we realize today right up until 1949. Right up until then, the interlocking stones were mare like a construction toy than a proper building toy. It was as well not till 1958 the fact that satisfying clicking on coupling system started to be a standard characteristic.
Throughout the 1971s, the company persisted to broaden important link in production and market reach. The company added Legoland motif parks into the mix and unveiled more advanced collections that were aimed toward older prospects, including the Technic line of bits such as axle assemblies, gears, levers, and widespread joints.